Political Consulting is a form of consulting that consists primarily of advising and assisting Upcoming Politicians, Established Politicians and their political campaigns & Election Campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely television and direct mail), consultants advise campaigns on many other activities, ranging from opposition research and voter polling, to field strategy and get out the vote efforts.
Council for Brand Business Promotions and Research acts as political strategists, a senior political consultant who promote the election of certain candidates or the interests of certain groups. This is achieved by planning campaign strategies, coordinating campaign staffers, and arranging events to publicize candidates or causes.
Political consultants act as public relations specialists, salespeople and managers. By using many forms of marketing-suitable media, including advertising and press releases, the general goal of political consultants is to make voters aware of their candidates’ party platform.
As political consulting has expanded worldwide, journalists have noted the influence of political consulting on candidates, voters, presidents and governments of different nations